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LA – Understanding positioning Q 2 and 3

Skjermbilde 2016-04-29 kl. 14.38.56

2. By working backwards, looking at the logo on the Apple iPhone and doing my own research, I came up with these answers for the following questions.
Describe its brand identity – exactly as you see it
I think the Apple brand identity is to make geeky computer stuff that is user-friendly and looks pretty.

What do you think its positioning is currently?
Because go their design, prize and user-friendliness, they have a prominent position in the market, that makes it cool to own an iPhone or other Apple products.
What do you think the strategy for this specific product was?
Steve Jobs wanted to make a touchscreen-device witch was a three-in-one-device. iPod, phone and internet. They wanted to to this according to their brand identity, simple and beautiful. It is neat and classy, which is appealing to most people.
What research do you think was done on this by the company who made it?
I think that the research done on this product was “what does the consumer want, need and use?”.
And by bringing all these three items in to one, they could make one device that would replace the other three. Consumers would still buy computers, since you “need” a mac if you have an iPhone. In this way they could get the consumer to only use their products, or replace their old computer with a mac if they purchased an iPhone.

 

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3. In this task I were to take the same product as in question 2, and explain how the visual element (in this case, the logo) fits in with the brand identity.
I think the logo fits perfect with the brand identity. Its simple and beautiful. Its not excessive, just plain and easy to grasp.
With the logo having no letters, you don`t need an explanation to know that the brand name is Apple. Since it is a true apple.
I think this reflects the intuitiveness of the product and the brand.
They also use just white or gray in their logo, with some shades. This also keeps the simple and clean look.

 

Ref.

iPhone history

Apple history – iPhone

 

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